Wednesday, 22 April 2015

The World of Five Dollar SEO

There has been a recent spate of sites where users can offer services for a specific sum of money. One of the most popular examples is Fiverr, where users can advertise something which they would do for $5. Since its release there have been a few similar platforms and Fiverr clones go live and offer the same service LINK
These sites do not offer anything particularly new; web users have long been able to advertise products/services online with platforms such as EBay, Gumtree, Craig’s List and other similar classified ads websites. Fiverr and other similar sites have just come up with a unique way for people to advertise services online and this has proven to be popular.
Five Dollar SEO and Marketing
As you can imagine, these sites have seen lots of weird and wonderful services and offers being advertised, including a fair number of marketing, SEO and Social Media jobs.

Here are some common examples:
Paying for a number of Backlinks, this can be anything from 10 to 1000’s of ‘guaranteed’ links to your site.
These are just some examples of the kind of listings you will find on sites like Fiverr. Similar adverts can be found on sites like Ebay and Gumtree, with a myriad of similar services on offer, albeit for a variety of prices. I previously wrote a Blog post titled ‘Why you shouldn’t buy links on Ebay‘, this discussed the issues that you may come across if you buy links through EBay.
So should or shouldn’t you use these services?
The short answer would be no. Most of the services are likely to be genuine and could potentially offer some quality backlinks for the site, however the lack of control over the link location and placement could potentially have a negative effect to increase ranking your website.
There are a number of reasons why this could have a negative impact for your website:
  • You could end up with lots of links from websites all on the same IP. This look a bit manipulative to search engines and it can result in a penalty.
  • The links could be site wide (on every page of the website) and this also can be seen as a manipulative practise.
  • You have little control over the type of site and having a link on a site completely unrelated to yours will likely have no positive effect.
  • A sudden influx of links can also look suspect and can result in a penalty within Google, you will have to remove these links to remove the penalty.

Good uses of these platforms
Taking the above cautions into consideration, I would like to say that not all services on these platforms are bad. You should be wary of what exactly you are getting for five dollars, this is a tiny amount of money compared to what some people spend on services to benefit SEO and you should consider that you may be getting little in terms of value as well.
If the service is advertising a link package of some sort and you have little control or influence as to where these links will go and the types of links, I would generally avoid these.
Here are some positive uses of the platform that may benefit your SEO progress:
  • Design services – Even if this is a logo or image on a new Blog post, a visually appealing website will definitely improve the user experience. This may also increase the number of subscribers, followers or conversions, depending on your aims for the site.
  • Video services – Some people will create videos for you. This can be a good promotional tool for use on various video platforms or your own website.
  • Article or Blog post services – It is unlikely you will get a quality article or Blog post written for five dollars, but you may be able to use a service which may help you along the way (in one way or another, this is completely open).
So be creative with this platform, just don’t use it to cut corners because it is more than likely going to do you more harm than good.

There are not necessarily any direct alternatives to sites like Fiverr that don’t offer a similar service or collection of services. There are many SEO tools available online, some are free and some ask for a bit of money or a subscription fee. These tools come with many different functions and help with keyword research, finding links, analysing your website and more (see the Google Keyword Tool, Link Dex and SEOmoz tools for good examples). Tools can essentially cover every aspect of SEO and it then requires you to take action on the findings. This is a much better strategy as opposed to paying for a few services that you will have little control of.
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